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Five Trends in the Fitness Industry



The Health and Fitness Industry is a fast growing industry for a good reason; there is a high demand for it. Gym chains, a new fad, are popping up all over the country, gaining new clients and retaining old customers. Personal trainers are valued and used more than ever and as a country there seems to be a small understanding that overall we are unhealthy population that needs to get healthy again. Having said that, the fitness landscaping is constantly changing. Here are the five top trends in the fitness world.

1.    More people are going to be wearing technology that monitors heart rate and calorie burning. Nike has been leading this field and has partnered up with Apple to develop the technology. The new Apple iWatch will be another player in this field and will likely partner Nike.

2.    Video-on-demand services will provide more workout programs as the demand for them is growing. This allows consumers to choose when to workout with an instructor, whenever and wherever they want.

3.    There will be more and more online personal training. Personal trainers have increasingly provided their services through online means and are more comfortable doing so. This trend will continue to grow and become more popular.

4.    Loaded movement training will become more popular. This is defined as moving mass under gravity through a certain movement-based pattern.

5.    Group training programs are going to become more personalized and directed towards the individuals that participate in the workout.

Swift Funds Financial Services is an account receivable management provider. They are the largest accounts receivable management providing serving the health and fitness industry and have been doing so for over 40 years.


Why You Should Work in the Fitness Industry

The Fitness Industry is one of the fastest growing industries in the United States, and gym membership is at an all-time high. New gym chains are sprouting up all over the country, and people of all ages are flocking to join. There are gym chains specifically targeting young people, using a new fresh and sharp look while marketing themselves in a manner appealing to the younger generation. There are also gyms who target the middle-aged demographic and baby boomers by selling their gym as a comfortable and friendly environment, a place where you would want to work out.

 Because gym are growing, and gym chains are popular, there is a demand for knowledgeable, customer-friendly, and passionate gym employees. Personal trainers are now a requirement at most gyms. Gyms are receiving new clients who want to get into shape, some again and some for the first time. Others need a change in lifestyle or workout routine due to a recent medical mishap or because they want their body to look and feel a different way.

 Additionally gyms are looking for employees who are passionate about fitness and will get clients and potential clients excited about fitness as well. You don't have to be a personal trainer to do this; you can simply be a person who enjoys working out and wants other people to feel that same way. Working at a gym is a great job to have in college because you don't have to pay for your membership, it's not on overly demanding job that will distract you from school, and you don't need a degree for most positions at a gym.

 Swift Funds Financial Services is an account receivable management provider. They are the largest accounts receivable management providing serving the health and fitness industry and have been doing so for over 40 years.